Question Everything was a campaign that marked a new chapter for Archie Rose Distilling Co, celebrating its commitment to innovation, authenticity, and quality in Australian distilling. The film explores the journey of questioning everything, featuring a man in contemplative reflection over the questions that drove his passion for creating exceptional spirits.

Filmed in a warm, inviting bar setting, the narrative unfolds through a dynamic visual style that mirrors the character's thought process. By combining cinematic shots with handheld perspectives, the production conveys the essence of his journey, capturing fragments of memories that symbolize his relentless pursuit of answers.

The ad’s sharp editing, paired with a custom soundtrack and powerful voiceover, creates a rhythmic flow that guides viewers through the narrative. This project effectively redefines Archie Rose’s brand identity, inviting audiences to savor not just the spirits but also the stories behind them.